spotify student discount not working 2015

In other words, the Amazon strategy for books, but applied to the music market. So what, if anything, is Spotify’s real long-term strategy? I can only suspect that they aim to first establish complete dominance in the music market, by driving out paid downloads and other streaming services, then pressure the labels and artists into accepting even lower royalties on the basis that ‘there is no alternative’.

Who is going to pay that just to avoid hearing an ad every three or four tracks? Although Spotify pay lip-service to the aim of converting free users to paid, actions (or in this case inactions) speak louder than words. So they give free users no real incentive to switch from ‘free’ to paying $120 a year. (Rdio still apparently have the mid-price option in the form of a ‘discount’ for web-only users, if you search hard enough to find it.) Personally I think Spotify’s insistence on having no option in between ad-supported and ‘premium’ is just crazy, especially when they also reject the idea of exclusive content for premium users. Maybe the reason nobody mentions it is that the elimination of the ‘mid-price’ tier was done very quietly.

Spotify student discount not working 2015